Author: Becky Bruso
Service development is all about the user/client/customer experience. Unlike a tangible product that they can hold, a service will give them the benefit of having a specific experience. I have not defined my core capabilities and therefore cannot even begin to say how these will add value for my customers. Ouch. My advice to budding entrepreneurs is to share your ideas with a number of different entrepreneurial networking contacts. Listen carefully to what they tell you; evaluate the message in terms of what you are doing. You will know it resonates with you when you get that gut feeling that goes along with it; either good or bad. It is very important that you heed this warning.
Having been in the corporate world for many years, I saw a lot of projects where swift action was taken without lining up all the ducks and taking purposeful action. This is the key method of operation. I quickly realized I had lapsed into this tactic again, thinking I was getting things done. Not so. I was evading the key thing I needed to do.
In the midst of this frenzy of constant movement on a concept; I desperately wanted to have a business name defined. I had lots of input from others telling me to define my capabilities first. I didn’t think this was key to getting the name. I wanted to do consulting for small businesses; therefore, I should be able to sum this up in a quirky, catchy, perfect name, right? Following my usual path of getting it done, one morning several weeks ago, I was able to decide upon a name. I also reserved the domain name with hosting for this name in one fell swoop. Yikes, I hope I still like it when I finish defining my core capabilities. But you see, it has stuck as I am writing this blog on that very domain name now.