What you need to Know to Build Your Website Landing Page
Your Website Landing page has a very simple job to do for you on your website. Its main purpose is to get your prospects, customers, or clients to take a specific action. Just as the other pages on your website have a specific job to perform, your website landing page is highly specialized. Its sole job is to convince your prospects, clients, and customers with strong textual copy that they should click, call, or buy something from you.
You decide what action that should be. You might want website visitors to click to another page with more detailed information; click to download a flyer, pamphlet, or e-book; make a purchase; join your mailing list; or call your business.
Creating your website landing page has 4 simple rules to spur your website visitors to action. [Read more…] about How to Build Your Website Landing Page