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Marketing Lesson Learned: Spending Money on a Product or Program without Validating the Market

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Do Great Ideas Always Make Money? Wow what a great Idea! You should sell that and you’d make tons of money! Unfortunately, just because a few others think something is a great idea, doesn’t mean it will have a market. No one ever spoke the above words to me and I am solely responsible for my own direction. But I did get some buy-ins and interest when talking about my idea. I have found advice alone is rarely the case for immediate action. Due diligence is always needed. Due … [Read more...] about Marketing Lesson Learned: Spending Money on a Product or Program without Validating the Market

What Can Public Speaking do for your Business?

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You can create your own buzz about your product and services! Low Cost Way to Market The costs to advertise are high for most small business owners. Small business owners simply can’t be in all the places that the bigger players are due to the cost of being present on all media all the time. This limits the amount of exposure that you get about you and your product or service. And, puts your business at a competitive disadvantage. Lack of funds doesn’t mean lack of creativity. … [Read more...] about What Can Public Speaking do for your Business?

Going Places Some Thoughts on Advertising

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How to Decide the Best Way to get the Word Out about Your Business Well, this question is still open in my mind.  I am writing this today to share with you my first attempt at using print media advertising.  I wish I could tell you that this choice was well researched, but it was not.  For me the decision came down to number of exposures to my services versus cost.   Here is what happened. I was working on my new website updates one day and I received a call from Bench Craft Company. … [Read more...] about Going Places Some Thoughts on Advertising

Wait, Don’t Burn your Business

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How Inspiration and Hyperactivity Fan the Flames Written by Becky Bruso [cresta-social-share] Inspiration.  It is the secret sauce that lights our fires internally and keeps us going.  It makes us stay up late at night to finish important projects, even when our energy is low.  But, when does inspiration move from intentionally taking action to allowing circumstances to take over?  This is an honest look at a business case when starting-up my business and some of the activities which  I … [Read more...] about Wait, Don’t Burn your Business

The Worst Way to Self-Manage for the Self-Employed Entrepreneur

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How to Stop Beating Yourself Up Every Day for Not Accomplishing Enough Written by Becky Bruso [cresta-social-share] Right around the holidays, everyone gets to feeling overtasked.  Now that the Holiday season is coming to a close, you might think relief from this feeling would be on the way.   I find this is not so for those of us who are TYPE A personalities.    I can tell you know who you are if you think that starting your next big project at 11:30pm is a good idea!    When all the … [Read more...] about The Worst Way to Self-Manage for the Self-Employed Entrepreneur

November 2015 Sweepstakes Countdown — Contest Now Closed

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Sweepstakes Now Closed Drawing Date: 12/4/2015 5am (Eastern Standard Time)   The Contest officially closed at 5am on December 4, 2015.  Thank you to all those who entered.     And the winner is.... Tara Brown.   Congratulations Tara!   Hope to have you send me a picture with you and your new camera in action!   Tara's entry was selected by a randomized computer drawing powered by Constant Contact. Do you want to run a sweepstakes giveaway for your business? Get … [Read more...] about November 2015 Sweepstakes Countdown — Contest Now Closed