Author: Becky Bruso To get the word out about my services, I will need to establish key partners through networking with other businesses and helping them find customers to deliver their value to. … [Read more...] about Doing the Legwork for My Business Plan: Next up Key Partners
The BizPal Company Blog
Author: Becky Bruso As I move through the process of defining my business model and building the components for my business plan, two additional areas needed to be thought through. They involve key partners and customer relationships. Today, I will talk about how customer relationships speak to the value which will be delivered to customers. In my next post, I will focus on the key partner building block. … [Read more...] about Doing the Legwork for My Business Plan: Identifying Customer Relationships
Author: Becky Bruso Now that I know who I will service and what I will bring to these customers; I am ready to identify the key activities I need to be in business. From looking at my proposed value proposition of offering free content and DIY Downloadable guides to businesses in growth mode; it becomes clear there needs to be a key activity to generate all this content. To do the workshops I plan to have, I also need to develop the workshop content and spend time working out the delivery of … [Read more...] about Doing the Legwork for My Business Plan: Identifying Key Business Activities and Key Resources
Author: Becky Bruso Building a product or service and expecting your customers to magically present themselves to you is like chasing fool’s gold. To get my value to my market segments, I asked how my customers would be best served? … [Read more...] about Doing the Legwork for My Business Plan: Expanding the Value Proposition and Identifying the Channels
Author: Becky Bruso When I began going to networking events and people asked me what sort of consulting I did, I would recite a list of things typical of what I had done and could do. I was trying really hard to appeal to everyone and in effect, make everyone my customer. Typically, not everyone is meant to be your customer unless you seek to appeal to the mass market. I needed to answer the key question, for whom am I creating value? … [Read more...] about Doing the Legwork for my Business Plan: For Whom Am I Creating Value?
Author: Becky Bruso I am in a severe time crunch. Having promised myself I would write one article each day; I have already fallen off the routine. I have a lot of excuses and am trying hard not to fall into the practice of letting these excuses carry me off track. So, I thought it would be a good idea to list out some of the excuses I have for not getting a post out in the past couple of days and identify a way to counteract each excuse. So, here goes with my personal list of excuses! … [Read more...] about Where Does all the Time Go?
Author: Becky Bruso I am exploring the power of both. Sometimes I tend to think in purist terms. It must be either this or that, period. Translate this to either I am working on my business plan or I am gainfully employed. In business building mode, there are definitely lean times where there is no immediate income showing up but lots of hard work going in. … [Read more...] about Bridging the Income Gap
Author: Becky Bruso I started out with the idea that I wanted to offer consulting services for small businesses. This is a tough sell as I am marketing to business owners who might need my services, but either they are not aware that they would benefit from such services or they might not want to spend the money to hire a consultant. … [Read more...] about Doing the Legwork for my Business Plan: Defining a Value Proposition