Are Your Social Media Campaigns Missing the Mark?
Author: Becky Bruso
You may find yourself wondering if you are doing too much or too little with your social media efforts.
Perhaps you started off strong after reading an article, watching an expert opinion video, or attending a seminar.
You then, became the mad hatter of posting: all channels (Facebook, Twitter, Pinterest, LinkedIn, and more) and random topics were fair game: from babies to puppies and everything in between.
Chances are this activity didn’t yield much social proof (likes, shares, comments ).
It is likely that over a period of 2 weeks to a month, your enthusiasm and efforts fell off. You probably concluded social media doesn’t work for a business like mine.
This blind swinging approach has three glaring problems. Your social media efforts were not consistent, clear, or connected! All three of these work together to make an impact in social media.