“Know yourself and you will win all battles.” Sun Tzu, 500 b.c.
This is the strongest argument to move you to define your core competencies before you start a business. It pays off to know yourself and be aware of your important personal assets.
In a service business, these strengths will be what the pitch for your company is developed on and what you will be competing with others on. This answers one significant question: What is it I do best?
To define the services I would offer other businesses, I did an inventory of my past jobs and what I excelled at these. I mapped out my past jobs and personality traits and found that some of the past jobs I liked required me to use my strong personality traits.
The position which I rated as my most liked of all the jobs required me to be imaginative and analytical and encompassed a wide variety of responsibilities and tasks. Moreover, the duties were widely varied between solitary work and working with others.
My favored work required me to be highly organized and achieve gains in project implementation results. I found I functioned better as the driver, innovator, networker, and implementer of projects.
When I looked at the results of my personality test, some of my strongest tendencies were as follows:
- A desire to breed new ideas or approaches
- Tackling new and unfamiliar problems
- Learning new skills or acquiring new knowledge
- Working where I can set my own objectives
Other aspects of my personality related to my desire to balance personal heads down work time with my need to also interact with people through meeting or greeting and leading and directing others.
Next, I mapped all my past jobs and the skills I excelled at to the personality trait which was prominent in getting that task done. Check out my next two blog series for detailed information on how I did this analysis and to download a template so you can assess yourself, too.
From these exercise, I have my three core competencies for building my service model. These were developed by looking at the recurring themes within the tasks I excelled at and, matched my strongest personality traits.
- Ability to build relationships with customers and business partners
- Ability to provide knowledge, information, and tools to empower and help businesses start up and grow
- Ability to solve problems related to business operations
You can test your own personality, using the Finding Potential self-assessment