Author: Becky Bruso
I started out with the idea that I wanted to offer consulting services for small businesses. This is a tough sell as I am marketing to business owners who might need my services, but either they are not aware that they would benefit from such services or they might not want to spend the money to hire a consultant.
This would be an uphill battle. The broad bucket of consulting also covers a lot of territory and seemed like I was trying too hard to be a Jack (or Jill) of all trades when it came to consulting. Zeroing in on some specialties was in order. I also needed to reframe my value proposition to be more in line with something which would be both a benefit to small business as well as be a service they would be willing to outlay some money on.
The question became what services would best benefit the small businesses I would like to help? And how could these be delivered to businesses in the best possible way? What are the point points these businesses experience? How can I help move them from pain to gain?
Some information and knowledge about business how to’s are broad enough to be applied to all small business owners. Every business owner deals with customers or clients and needs to collect monies for their goods and services. Throughout my IT career, I had solved many such problems. I saw a value proposition beginning to form when I looked at business services from this angle.
I bought an excellent book, Business Model Generation, and found it as fascinating as it was helpful. Not only did it allow me to generate a visual business model for my company’s service offerings; but it helped me clarify the value I would bring to my clients. I’ll publish the visuals I developed with this model at a later time.
From my work with what the book calls the business model canvas, I was able to state a clear value proposition for my customers and tie these services out to my core competencies. When looking at what was flushed out of this model, it became clear that I would offer businesses the Knowledge, Information, and Tools to help drive their back office operations.
My business service offerings then took shape as follows:
- DIY articles and Guides to Help Businesses Setup Shop and Run their Back Office
- Street Smart Workshops Geared to Build Business Skills
- Customized Individual Business Advice for Setup & Administration of Back Office Operations
Step 1 of Building my Business Plan is Underway with my value proposition defined.