Author: Becky Bruso
As I move through the process of defining my business model and building the components for my business plan, two additional areas needed to be thought through. They involve key partners and customer relationships. Today, I will talk about how customer relationships speak to the value which will be delivered to customers. In my next post, I will focus on the key partner building block.
A few questions must be thought about when working through this. Will customers require personal assistance or be able to serve themselves? If personal assistance is the primary way to establish and maintain relationships with my customers, is it dedicated personal assistance? This makes a difference since this is the most time intensive way to acquire and keep customers. When thinking about customer relationships, the cost, in time and money to acquire are both important considerations.
The goal of finding, keeping, and growing customers is the main purpose of establishing your customer relationships. I would expect that most of the key activities you define for our business would have one of these as the main goal of the activity.
For the business services I plan to offer, dedicated personal relationships are the way I will establish and maintain my customers. Providing personal relationships also fits nicely with the direct delivery channel I want to use for delivering my custom tailored business services and workshops. I will also have an aspect of my value proposition be delivered in the form of self-service via the web articles and DIY Guides I will offer on my website.
The goal of finding, keeping, and growing customers is the main purpose of establishing your customer relationships. I would expect that most of the key activities you define for our business would have one of these as the main goal of the activity. My Key activities of developing the articles, workshops, downloadable guides, and process tools to help businesses with their day to day operations can be directly tied to my efforts to build personal relationships and create a larger reader base for my website.
These customer relationships go hand in hand with the key partnerships I need to develop to make my business model work. My business plan components are beginning to get neatly woven into the customer segments, value propositions, channels, key resources, and key activities I have already identified.