Author: Becky Bruso
To get the word out about my services, I will need to establish key partners through networking with other businesses and helping them find customers to deliver their value to.
Networking has sometimes gotten a bad rap. I think this stems from the attention that people who are only focused on their own agendas get through the way they may be greedy when networking. However, the right approach to networking is a good avenue to establish new business and business alliances.
Another key partnership which I will need to develop to increase my web readership is to solicit ways to gain broader exposure on the web, perhaps through seeking syndication. To identify my key partners, l looked across my service offerings:
- DIY articles and Guides to Help Businesses Setup Shop and Run their Back Office
- Street Smart Workshops Geared to Build Business Skills
- Customized Individual Business Advice for Setup & Administration of Back Office Operations
In sketching out how I wanted to establish relationships with key partners, I also looked at how they would fit within the big picture plans for my business. One area of focus where I had outlined a key activity was to find customers and do marketing.
I needed to leverage networks already in place to more broadly broadcast my content. I will need to build a prospect list of potential contacts with a greater web audience who might have an interest in featuring my content along with theirs.
This approach seemed to fit really well with my budget and amount of time I have to devote to these key activities. It is something I can do on the side while pursuing the power of both. It is like simmering sauce on the stove for a long period of time. Slow and deliberate, usually leads to a great feast.
I thought about what the best way would be for me to broaden my reach on the web for self-service delivery of my articles and DIY Guides. I asked this same question for the dedicated personal service delivery.