Author: Becky Bruso
I can’t emphasize enough the power of reaching out to others when you are beginning a business. It seems to me that we might veil ourselves in secrecy when starting up for two distinct reasons; both based upon fear. Here is what I came up with as the primary barriers to reaching out to others for help and advice.
• We fear telling others because what if we attempt this or that and it fails?
• We fear others will steal our idea and run with it.
Starting up a business is the best time to reach out to others. Few ideas arrive packaged and ready to sell. Most need tweaking. This tweaking happens when you talk about your idea with others and refine it based upon their feedback. Don’t let these fears keep you from reaching out to others. What you learn about yourself, others, and your business effort will be invaluable.
Mentors will share with you what they have learned from their journey. Listen carefully and learn. Fellow Business Associates will be a great sounding board when you are stuck on idea or as the ones to run something by to see if it makes sense. They will delight you with gems of wisdom when you need it most.
Gurus will be the ones who have all the conceptual ideas. Study what they say, and pull out the best ideas to run with. Sometimes concepts are not so easily translated into a cash producing business.
Naysayers will help you develop stamina, perhaps a headache, and most importantly, they will provide you with the objections you will need to develop your pitch. Note these carefully, as they can help you build a strong case when developing your elevator pitch and 60 second commercials. Build a mental inventory of how your product or service counters these objections and actually provides a benefit for your customers.
Friends and family are your toughest audience. They love you as you are and probably don’t want you to change and feel they are protecting you from failure. Value this knowledge and help them understand how you are moving forward and involve them at critical decision points.
All of those who provide input to your business efforts have a value to contribute. Business ideas are simply that, ideas. What makes a business is the translation of the idea into execution which bring about sales. Two identical products can be marketed to totally different segments and both can enjoy rich success. The idea gets transformed through the business plan and the details of its implementation.
All the more reason to reach out to talk about your idea and ask others.