Top 5 Reasons to Capture Emails of Your Website Visitors
This article is part of our website DIY know how series. We will talk about general topics you should be aware of when you are creating and managing your own website.
In the past, websites were more like a printed brochure or pamphlet. Which meant that you could create a website, jam pack it with everything you wanted people to know about your business, and wait for calls. Capturing leads ( email addresses) of those who visited your website may have been optional. Today, competition is everywhere. The average website visitor will only spend a few seconds on your website before they decide to click away. When they click away and you don’t know anything about who they are, most likely all hope you had of capturing their information may be lost. There is a better way to use your website to get your marketing message across. Here are the top reasons why you want to capture emails and contact them again.- This Practices Helps You Create Lists of People Who Want To Do Business With You
- It Lets You Market To Your List At A Lower Cost Than Traditional Ads
- It Costs A Fraction of Traditional Ad
- You Will be Able to Nurture Potential Clients Until They Become Ready to Buy
- It Allows You To Monitor and Measure Your Results
Capturing email addresses of those who visit your website and sign-up for your email newsletters or notifications is a must!There are some techniques you can use to accomplish this. We will talk about these techniques in another article. Today, we want to convince you that it is a necessary step to add email capture of website visitors to your website. Studies have shown that companies who capture leads and use email marketing will earn more in revenues. According to the Direct Marketing Association (2015), for every dollar spent on email marketing $38 is received back in revenue.
Staying top of mind with your customers can be easy when you craft a few messages to meet your common marketing follow up needs. You write the message once, add personalization, and your email is always available to to either schedule it to be sent immediately or later on demand. Many common tasks can be automated, such as sending out birthday notes to customers.
Email marketing can even help you send out key information to those who are just beginning to learn about you. This can consist of a series of well timed emails to your prospective customer providing them with more information about your company, your products and services, and how they can help your customers solve the problems they are trying to solve by purchasing your products and services. Many marketers call this process, nurturing your clients when these emails take on an educational tone and don’t entirely consist of a sales pitch. This practice keeps you top of mind while they consider making a purchase.
