Author: Becky Bruso
A business name is important as it conveys a brand and a tone for your business. When well chosen, it is descriptive of what your products and services are.
Begin by gathering up a few friends or business associates and potential customers and you can easily brainstorm business name ideas. Someone suggested a great way to brainstorm is to gather up a bunch of friends with a bottle of wine and go to it.
My brainstorming took place in a number of different ways and business and social venues; some with wine, some without. The most important thing is to test your name concept with others to see what their thoughts are about the name.
You might find that once you float your newly developed name in conversation, it evokes some sentiment or concept which you had not intended.
My Top 5 business naming considerations
Relevant – Make it imaginatively descriptive of what your business does without being obvious, like Becky’s Consulting.
Creative – Fun names are catchy, and they stick. Names which are unique are less likely to be used by someone else.
Emotion – Pick a name which invokes a positive emotion. Emotion, not logic is not the prime motivator for buying goods and services.
Customers – Pick a name which has meaning for your customers. Is your name too stuffy sounding for a friendly type business or too quirky or faddish for those catering to a corporate clientele?
Memorable– Will it be memorable enough to roll off people’s tongues as they describe what you do in their conversations with their friends on ground and online via social media? How will the name you picked look on the web or in print?
Now you have brainstormed, picked your perfect name, and are ready to get going. Next step is to see if it is in use as a business in Massachusetts. Then, see if it is available as a web name.
Does anyone else have this name in use? Be prepared, you might come to this point in the name selection process only to find that someone has already taken this name either in the corporate database or as a domain name or both.
All great ideas usually need refinement. Once you have decided on the name, be sure to test the waters by introducing it to business counterparts, mentors, friends, or trusted advisors. This contact with others allows refinement of really good ideas into GREAT ideas.
I have shared some links below on ways to find the best business name.